The PATA (Pacific Asia Travel Association) was founded in the year 1951. When the association was formed in Hawaii, it has 44 founder members. It is a non-profit association that developed travel and tourism places in the Asia Pacific area. Also, it works to promote and facilitate travel within the Pacific and Southeast Asia regions.
The headquarters of PATA (Pacific Asia Travel Association) is located in Bangkok. Also, it has its divisional offices in Sydney, Singapore, San Francisco, and Monaco. Besides, it represents nations from the Pacific and Asia regions. This region works together to achieve a common goal to develop travel and tourism.
In addition, the association provides a meeting of all the stakeholders in travel agencies from around the world. It maintains the unity of the entire tourism industry to build an ever-increasing flow of pleasure travel.
- The Functions of PATA (Pacific Asia Travel Association)
- Objectives of PATA (Pacific Asia Travel Association)
- PATA Secretariat
- PATA Chapters
- Activities of PATA (Pacific Asia Travel Association)
- PATA (Pacific Asia Travel Association) Members
- PATA and India
The Functions of PATA (Pacific Asia Travel Association)
It performs a variety of functions. They are:
Pacific Travel Conference and Workshop
For the first four months of each year, PATA organizes a conference for its members. The purpose of the conference is to review the progress, exchange ideas, and plan for future development. Besides, the meetings take place at various places. The annual conferences attract lots of delegates from all over the world.
The task of marketing is to promote the functions of PATA with the most impact on the consumer market and sales agents. The marketing program includes advertising, publicity, and promotion.
Research and development
It intends to provide its members with information on marketing. This information helps to build their marketing plan and help them to develop their own plans. Also, it organizes seminars and research to improve the standard of tourism in the Pacific area.
Objectives of PATA (Pacific Asia Travel Association)
It brings together the members of PATA from time to time and develops a good working environment. Additionally, it also focuses on a better understanding of travel issues that is related to the Pacific area.
To work in unity by the members while dealing with national and local policies within the framework of PATA.
Also, it implements the particular objectives and projects of PATA
Take opinions from the members of the Chapter on any PATA requirements or objectives.
To provide a platform that will enable its members to carry out their duties for selling travel and providing services to the Pacific area more effectively.
There are two kinds of PATA chapters. They are Area Chapter and Promotional Charters.
Area chapters were named on the 8th Annual PATA Conferences in the year 1959. The area chapter was perceived by the Allied members and the Associate members. The purpose of this chapter is to inform what is happening in the entire Pacific travel industry. It also informs its members of the activities performed by the member association.
The promotional chapter was made legal by the 9th Annual PATA Conference in the year 1960. The purpose of this chapter is to help the promotion of visitors from the most important market areas to the Pacific Region.
The main objectives of these chapters are
To increase the sale of travel to the Pacific region.
Besides, it organizes a regular meeting for the members of PATA.
It provides up-to-date data on development, facilities, seminars, services, etc.
To coordinate in the overall marketing program, promotion, and other activities of PATA.
The PATA secretariat is located in San Francisco, USA. It is an active center that unites PATA members at every level. The secretariat cooperates with PATA policies, strategies, management, annual PATA conferences, etc.
Therefore, the work of the Secretariat is divided into three areas.
The Asia Divisions
The office is located in Singapore. It looks after Japan, the Republic of Korea, the Republic of China, Hong Kong, Macau, Philippines, Indonesia, Singapore, Malaysia, Thailand, India, Nepal, Bangladesh, Pakistan, and Sri Lanka.
The office is located in New South Wales, Australia. It looks after Australia, New Zealand, The Island of the South Pacific and Micronesia.
The office is located in San Francisco. It looks after North and South America and Western Europe.
The main objectives of this chapter are to conduct ongoing education programs so that PATA members can keep up with the changes in the Pacific. Besides, the chapter also does a great job of raising awareness, and every year it organizes social events for the members.
Activities of PATA (Pacific Asia Travel Association)
The activities of PATA are to help the small and up-coming tourist places to develop the tourist’s facilities. Therefore, to develop tourist facilities, it provides discounts, experts, and planning groups.
It gives the latest information in the field of travel and tourism.
It serves as a central source of information and guidance through its research, development, education, and marketing council.
Helps members to market their products and training through staff development and training programs.
It organizes an annual travel mart.
It has a publication, “Pacific Travel News”. Besides, this news plays an important source of data for wholesale and retail travel agents
PATA (Pacific Asia Travel Association) Members
There are more than 2100 PATA members working around the world as a travel agency. The working members include 101 government, state and city tourism agencies, 76 airlines and shipping lines, and 2060 industry members in the Asia Pacific region.
Therefore, PATA members are divided into the following nine groups
Active government members
They are the main institutions designated by the government of any country.
Associate government members
The membership is given to the association, that is responsible for promoting tourism in the country or abroad. This is appointed by the government of any country.
Active carrier member
It consists of any government recognized or licensed airline, ship lines, etc. Thus, they provide regular schedules and services in the Pacific region.
Associate carrier members
The member consists of government-recognized passenger carriers. The passenger’s carriers should provide a regular schedule common carriage passengers
Active industry members
The members consist of the hotel industry, to be the active members, hotels should consist of one thousand or more guest rooms in one or more pacific areas. The member also includes tour operators and excluding air or ship transport.
The allied members consist of travel agents, tour operators, hotel officials, and companies representing various segments of the Pacific travel industry.
Affiliated allied members
The members consist of branch offices of travel agencies or tour operators.
The members consist of individuals operating associations such as media, advertising, public relations, and research agencies. All of them must have an interest in Pacific travel.
The members include those associations in the Pacific area who have an interest is on culture and care about the commercial interest in tourism of the Pacific region.
PATA and India
In the year 1957, India became the associate member of PATA. Then, in the year 1964 India became an active member of the PATA. Besides, India was the first country to join PATA from the border of Pacific regions.
Furthermore, India has joined the PATA as it felt that India would benefit from getting a share of the world’s increasing tourist flow. It also benefits the country by exposing it to modern tourism marketing and promotion strategies.
In the year 1966, the 15th annual conference was in Delhi, India. It was a five-day conference. Besides, 500 delegates attend the conference from different parts of the country.
In the year 1978, after a gap of twelve years, another annual conference was held in India. During the conference, the theme was “The Challenge of Change”. More than 1500 delegates attend the 1978 conference. Besides, it was indeed the largest PATA conference in the history of PATA.