For the growth of any industry, we need an organization. We require their involvement to plan, develop, monitor its progress and growth. The need for the National Tourism Organization in India is no exception.
Thus, there is a need to establish a National Tourism Organization in India. They play a vital role to promote and develop India’s travel and tourism. We have various organizations that involve in the National Tourism Organization in India. Due to their involvement, we can see the growth and development of tourism in India.
- Travel Agency Association of Indian (TAAI)
- The Objectives of TAAI
- The Federation of Hotels and Restaurants Association of Indian (FHRAI)
- Objectives of FHRAI
- Indian Association of Tour Operators (IATO)
- Objectives of the IATO
- Travel Finance Corporation of India (TFCI)
- The Objectives of TFCI
- India Tourism Development Corporation (ITDC)
- The Aims and Objectives of ITDC
Why do we need the National Tourism Organization in India?
We need them because the tourism industry consists of different sectors, such as hotels, transport, service providers, etc. All of these sectors have different functions and interests. Therefore, in order to bring together different tourism-related service providers, we need such an organization.
National Tourism Organization in India are essential for various reasons:
It is essential because different tourism sectors are interdependent on each other. For eg for the success of a tour, many tourism sectors such as transport, hotel, entertainment need to work in harmony.
There are some tourism providers who are small scale operators. Thus, the need for an organization to defend and protect their rights.
The tourism product is divided into different sectors. Hence, there is a demand to establish an organization to provide a common platform to discuss the growth and development of tourism.
Let us discuss the various Organization/Association of National Tourism Organization in India
Travel Agency Association of Indian (TAAI)
The Travel Agency Association of Indian (TAAI) was established in the year 1951, by 12 leading travel agents, in order to develop an association and to manage the tourism industry with sound business values.
The association has its registered office in Mumbai. The regional office in Kolkata, Delhi, and Chennai. It also publishes a magazine every month, the “Travel News”.
Besides, it is remembered as the main agent of travel and tourism in India, known as the Voice of the travel and tourism industry of India.
Additionally, it prints a newsletter called the IATO Imprints. The newsletter helps to update its members on the development of tourism and the achievements of its members. Also, the IATA is responsible to promote the Air India Ltd abroad, which is the Flagship carrier of India.
The Purpose of TAAI
The main purpose of TAAT is to protect the interests of its members. TAAI supports the strategic growth and development of tourism. Besides, it protects the rights of the tourist by preventing them from exploitation and fake operators. Also, TAAI tries to make sure of an effective and reliable service. Thus, TAAI is regarded as the voice of travel and tourism in India.
It represents the professional, ethical, and tourism activities in the country. Also, it is a body of expertise that links various fields of the tourism industry. It is a non-political, non-commercial, and non-profit-making association.
TAAI aims to improve tourism in India by improving the services and expertise of the industry. It also aims to meet the needs of tourists and guests in India and abroad.
It tries to develop the link between the TAAI members and other segments of the tourism industry.
To contribute to the growing progress and growth of tourism.
To protect the interest of tourists and to maintain high moral values within the tourism industry.
The Objectives of TAAI
It aims to promote national goodwill and global well-being.
TAAI provides a platform for its members to exchange ideas and share experiences.
It helps to promote and support tourism in the country.
It organizes seminars and conferences. These events help its members with knowledge of the upcoming trend of the industry.
It maintains close a link with the global tourism agency.
It represents problems of the country related to travel and tourism.
Collects data and prints for the benefits of its members.
It acts as a hub for its members to distribute data.
Besides, it aims to raise the friendly feelings between the tour operators and the travel agents.
Performs the tasks that members cannot perform alone.
It also helps the students to develop, study and research in the field of tourism with the help of the scholarship.
The Membership of TAAI
Any firm in India can be an active membership. However, the Ministry of Tourism must recognize the firm as a travel agent or a tour operator for at least two years. Besides, the main function of the firm should be to promote tourism and income from foreign exchange.
The membership is given to any other office of an active and allied member.
The membership is for any firm involves in tourism activities. Therefore, firms include airlines, hotels, travel agents, etc.
International (Allied) Members
The membership is for any global firm that involves with tourism in India.
This membership is a special offer to the person who is the Hall of Fame awardees. The membership is also offered to the person who has worked in the field of tourism at the national and global levels.
The Federation of Hotels and Restaurants Association of Indian (FHRAI)
The Federation of Hotels and Restaurants Association of Indian (FHRAI) is the apex body of the hotel’s sector. It consists of four regional associations representing the hotel sector.
FHRAI was founded in 1954 under the Indian Companies Act of 1955.
It was formed by Hotel and Restaurant Association (HRA) North India, New Delhi, HRA East India, Kolkata; HRA West India, Mumbai; and HRA South India, Chennai. In fact, these four regional organizations sponsor FHRAI. FHRAI provides and protects the interests of the hospitality industry.
Besides, the FHRAI is a member of the International Association of Hotels (IHA). Its headquarters is in New Delhi.
Objectives of FHRAI
The objective of FHRAI is to unite the four regional associations.
It works to encourage, promote and protect the interests of the hotel and restaurant industry.
It also considers the policies, rules, laws, and regulations as well that affect the hotel and restaurant industry.
Besides, it gives advice and informs its members about national/international issues related to the industry.
It discusses with government authorities and support or opposes these laws or regulations in different ways in a reasonable way.
It also disseminates statistical and commercial data through surveys and research,
Prints, publish, and circulate articles, newspapers, books and other literature that promote industry interest,
It assists and provides training services to the hospitality staff,
It also provides services to support and operate different types of hotel institutes.
Activities of FHRAI
It circulates data to its members,
Besides, it organizes conventions and seminars to exchange ideas and experiences,
It also conducts restaurant and hotel research and update members on the latest trends,
Trains human resources in various areas of hotel and restaurant operations,
It also Conducts regular development programs.
Besides, it helps to develop and update the necessary skills and abilities.
Members of FHRAI
FHRAI provides various membership categories
FHRAI hotel membership
This membership is for hotels that are members of the regional organization. Also, the hotel must have ten functional rooms and it is mandatory to have a restaurant.
FHRAI restaurant membership
The restaurant must be operational, seek membership, and must be a member of one of the regional organizations. Besides, it must have at least 25 rooms.
FHRAI associated members
The membership is for companies and businesses.
A member of a regional association must be a company or corporation.
It must be associated with the hospitality industry.
The federation coordinates with the government. Besides, it informed the government about the problems experienced by the restaurant and hotel industries.
The federation also hosts the All India Hotel and Restaurant Convention every year.
Representatives from the state government and trade unions attend to the event.
Also, the event provides a platform for debates about their problems and solutions.
The federations work in development plans and promotional events.
Indian Association of Tour Operators (IATO)
The Indian Association of Tour Operators (IATO) was founded in the year 1982, to promote global peace and goodwill. It is a united travel forum that promotes and supports the growth of tourism in India. The members consist of all tourism-related industries. It has over 1600 to its members. The members participate during national distress and national emergencies. It also works towards the growth and expansion of the tourism industry. It provides a forum for discussions and meetings with other tourism-related providers for promotion.
Objectives of the IATO
It tries to promote national unity, global well-being, and prosperity.
It also helps to promote, inspire and help the growth of tourism across the country.
Besides, it addresses the benefits of travel trade with the Chamber of Commerce, the commercial and civil bodies in India, Government departments, IATA and various global associations.
It also tries to raise and promote friendly feelings between tour operators and travel agents.
It maintains a high moral standard in the industry of tourism.
Promotes equal chances, irrespective of race, creed, color, and citizenship so that all tourists can enjoy travel and tourism.
It organized cultural conferences, seminars, group discussions, etc.
It also helps students to go for higher education and research in the field of tourism growth through academics.
Collects and circulates data for the benefit of its members.
Members of the IATO
It is granted to any company in India. The company must be known as a travel agent or tour operator by the Ministry of Tourism for at least two years. The promotion of tourism and foreign exchange income should be the main activities of the company.
Any office of an active or allied member can be an association member.
It is for the business suppliers involves with the tourism sector. The suppliers include hotels, airlines, travel agents, transport, government, etc.
International members (allies)
The member is given to a person who gets the Hall of Fame and for the person who has carried out tourism activities on a local or global level.
Travel Finance Corporation of India (TFCI)
The National Committee on Tourism has considered forming a tourism association that will look after the needs and projects of tourism. As a result, the Travel Finance Corporation of India (TFCI) was set up by the Indian government. TFCI was funded by Indian Financial / Investment institutes and IFCI Ltd. In the year 1989, the TFCI came into effect. The office is located at the IFCI Tower, New Delhi.
To be self-reliant TFCI holds shares with IFCI, State Bank of India, Canara Bank, Bank of India, Life Insurance Corporation, Etc.
The IFCI Ltd together with All India Financial Institution and Banks are responsible for setting up the TFCI. As a result, TFCI was created in the year 1989. When TFCI was initially operated, it has equity of Rs. 50 Crores. Gradually, TFCI has been working profitably. Now the financial stands have increased to Rs. 80.72 Crore as of March 2018.
The Objectives of TFCI
The main objectives of TFCI are to help the growth of tourism facilities. TFCI provides a helping hand to a firm that undertakes to build tourism facilities in the country. It helps them by giving financial helps to the firms in the form of loans mainly to hotel projects, amusement parks, ropeways, and restaurants, etc.
TFCI extends its helping hand by providing financial aid to tourism-related infrastructure projects and real estate. Thus, it contributes to a large extent in the development of tourism facilities throughout the country and provides many jobs in the country.
In order to finance them, it coordinates and forms guidelines and policies to finance.
To organized seminars and take part in tourism-related activities. Also, the Ministry of Tourism and other travel-related association organizes the seminars.
To provides all kinds of financial help for new start-ups and expansion of projects in the tourism industry.
The Activities of TAAI
It provides financial help in order to develop tourism-related facilities.
It also surveys the flow of tourists in India.
Helps and provides the facilities and services to the tourist.
It also prepares the master plan of tourism in India.
It works for planning the amusement and nature parks.
Besides, it studies the carrying capacity of the environment.
It helps to maintain and preserve the environment.
Thus, TFCI provides financial aid for various activities that are related to tourism. In many ways, it provides financial help. For example, buying a car for tour operators, office equipment, sports equipment, etc. The TFCI also provides financial aid to the government and the private sector.
India Tourism Development Corporation (ITDC)
The association is the second most important after India Tourism. It operates as a public sector entity. The main aim of the ITDC is to promote India as a tourist place. The association became the Indian private sector mainly for two reasons. Firstly the private companies were unwilling to invest in tourism facilities. Secondly, they thought the profit was uncertain to invest in tourism facilities.
The association was formed in the year 1966. It was formed with the merger of Hotel Corporation India Ltd, India Tourism Transport Undertaking Ltd, and Indian Tourism Corporation Ltd.
The Aims and Objectives of ITDC
To build, take over, and manage the current hotel and to promote hotels, beach resorts, and restaurants.
It provides transport, duty-free shopping, and meeting facilities.
It produces, distributes and sells tourist ads products.
Acts as management, consultancy and decision-making service in India and abroad.
It also works as full-fledged money changers (FFMG), restricted money changers, etc.
It offers advanced and cost-effective results for the growth of tourism and technical needs. This includes project discussion and operations.
The entertainment and other functions of ITDC
It organized shows at Red Fort, Delhi
It runs duty-free shops at five airports. The airports are Kolkata, Thiruvananthapuram, Delhi, Chennai, and Mumbai.
It helped to developed tourist places.
The Ashok Travels and Tours (ATT) which is the brand name of ITDC provide services to national and global visitors.
The ATT offers a tour package that includes a honeymoon tour, mountain tour, shopping tour, etc.
It partakes in food festivals around the globe. The menu focuses on Indian food.
The product and Services of ITDC
Ashok is the brand name of ITDC products and services. It provides a free-duty shopping service to global visitors at its 38 outlets. The outlets also display Indian products and earned vital foreign exchange for the country.
The Ashok Travel and Tour (ATT) which is the product of ITDC offers national and global tickets, hotels, car rental, money exchange services, tour packages, etc.
Additionally, it has a training and education system. The education center is located in Delhi. It concentrates to offer knowledge in the field of travel and tourism.
Another division of ITDC is the Ashok Reservation and Marketing Services (ARMS). The main aim of the division is to promote the Ashok Group of Hotels. To market the products and services offered by the ITDC, it takes part in national and global events such as ITB Berlin. These events help to interact with foreign tour operators.
Thus, we can say that the National Tourism Organization in India has played a major role in the growth and success of tourism in India. Their role and responsibilities can not be undermined.