ITDC-India Tourism Development Corporation is the second most important association after India Tourism. It operates as a public sector entity.

To promote India as a tourist destination is one of the major aims of ITDC. The association became the Indian private sector mainly for two reasons. Firstly the private companies were unwilling to invest in tourism facilities. Secondly, they thought the profit was uncertain to invest in tourism facilities.

The association was formed in the year 1966. It was formed with the merger of Hotel Corporation India Ltd, the India Tourism Transport Undertaking Ltd, and the Indian Tourism Corporation Ltd.

The Aims and Objectives of ITDC-India Tourism Development Corporation

To build, take over, and manage the current hotel and to promote hotels, beach resorts, and restaurants.

It provides duty-free shopping, meeting facilities, and transport.

It produces, distributes, and sells tourist ads products.

Also, it acts as management, consultancy, and decision-making service in India and abroad.

It works as full-fledged money changers (FFMG), restricted money changers, etc.

It offers cost-effective and advanced that results in the growth of tourism and technical needs. This includes project discussion and operations.

Functions of ITDC

It organized shows at Red Fort, Delhi

It runs duty-free shops at five airports. The airports are Mumbai, Delhi, Kolkata, Chennai, and Thiruvananthapuram.

It helped to developed tourist places.

The brand name of ITDC, i.e. Ashok Travels and Tours (ATT)  offers services to both national and international visitors.

The ATT offers a tour package that includes a honeymoon tour, mountain tour, shopping tour, etc.

It participates in food festivals around the globe. The menu focuses on Indian food.

As the name implies, the ITDC wants to build a solid foundation for the growth of tourism. They work together with the government. In fact, it is the major driver in the growth, development, and expansion of the country’s tourism.

The product and Services of ITDC

The Ashok is the brand name of ITDC products and services.  It offers a free-duty shopping service to global and international visitors at its 38 outlets. The outlets display Indian products and earned crucial foreign exchange for the country.

The product of ITDC, i.e. Ashok Travel and Tour (ATT) offers both national and international services such as money changing services,  hotels, tour packages, tickets, car rental, etc.

ITDC has a training and education system. The education center is located in Delhi and also it concentrates to offer knowledge in the field of tourism and hospitality.

Further, The Ashok Reservation and Marketing Services (ARMS) is another division of ITDC. The main aims and objectives of this division are to marketing the Ashok Group of Hotels. Besides, they also promote the services and products of ITDC.

It will be with to mention that this division takes part in both national and international events such as ITB Berlin, the main aims of the event is to provide a platform to interact among the foreign tour operators

Conclusion

As the name implies, the ITDC wants to build a solid foundation for the growth of tourism. They work together with the government. In fact, it is the major driver in the growth, development, and expansion of the country’s tourism.

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